SonyLIV, the video streaming service owned by Sony Photos Leisure, has introduced its first Tamil authentic Meme Boys that may stream on 22 July.
Directed by Arun Koushik and created by Rajiv Rajaram and Drishya Gautam, the present options Guru Somasundaram, Badava Gopi, Siddharth Babu, Aadhitya Bhaskar, Jayanth, Namritha and Nikhil Nair. Meme Boys may even be out there in Telugu, Hindi, Kannada and Malayalam.
The share of regional languages in total OTT (over-the-top) video content material will double from 27% in 2020 to 54% in 2024, as extra streaming platforms take to vernacular programming and movies, mentioned a latest Ficci EY report. In 2021 alone, 47% of OTT originals and 69% of movies launched on platforms weren’t in Hindi.
Taking a cue, OTT platforms equivalent to VOOT, SonyLIV and Disney+ Hotstar, too, are following within the footsteps of world giants Netflix and Amazon Prime Video to amass movies within the 4 southern languages apart from Marathi and Punjabi as they search to lure subscribers from tier-two and tier-three cities.
Media specialists mentioned streaming manufacturers searching for nationwide attain must deal with at the least eight to 9 languages. All platforms have understood and acknowledged that in the event that they should be related throughout India, they must purchase in addition to create authentic content material for regional markets. As OTTs began launching, the audiences they catered to was guided by their content material library in addition to technique of going after the biggest audiences. Whereas many went after Hindi Talking Markets audiences, others like SUN Nxt centered on south content material since they have already got an enormous library of flicks and reveals.
Right this moment with most platforms reaching a stage of maturity, everyone seems to be increasing their viewers base by buying and creating content material in a number of regional languages. This elevated demand for content material throughout languages drives pricing all by way of the worth chain, together with for writers, filmmakers, actors and crew. Most good technicians are as busy as actors and writers today, so it’s a problem to maintain prices down.
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